Director of Marketing

Ambassador Theatre Group

Marketing Director
Full Time Marketing San Antonio, TX, US
Salary Range:$75,000.00 To 90,000.00 Annually
POSITION:        Director of Marketing and Communications – Music, Comedy and Events

LOCATION:      San Antonio, TX

HOURS: Full Time, flexible and extended hours, including nights, weekends and holidays, in   addition to normal office hours

COMPENSATION: $75,000-$90,000 


Leads the marketing and communications strategy for live events and ATG San Antonio venue initiatives. 
Provide leadership and general direction for the local marketing team and develops policies and procedures related to these functions.

Responsible for financial oversight and management of institutional and event marketing budgets and contributes to event forecasting.

Reporting to the Deputy General Manager and working in tandem with the Director of Marketing- Broadway & Theatricals.

Direct Reports: Assistant Digital Marketing Manager, Assistant Marketing Manager, and Social Media Coordinator


The Director of Marketing and Communications leads and has the opportunity to grow the marketing and communications function for ATG San Antonio venues and events.

Develop relationships and effective communication with media partners, colleagues and collaborators in the market and industry.

Lead the strategy and implementation of marketing/public relations plans for all live performances and initiatives for Music, Comedy and Events 

Plan, manage and execute branding, market research, media planning, market segmentation, targeting and pricing strategies designed to acquire and engage fans, build brand affinity/loyalty and drive ticket sales. 

Manage paid advertising from budgeting, negotiating ad placement, and reserving ad space, coordinating of ad design, radio copy and receiving and processing invoices.

Provide overall cohesive direction and event details to internal marketing support teams, outside agencies, and vendor partners to ensure all marketing communications are unified, properly branded and support overall marketing objectives.

Provide mentorship and guidance to the marketing team and direct reports by providing information, educational opportunities, and experiential growth opportunities. 

Must be available to work events on nights and weekends as necessary. 


The ideal candidate will have a minimum of 5 years’ experience in marketing, promotions, live events, entertainment industry experience.

Knowledge in media buying, negotiating, facilitating, and documenting agreements.

Understanding of brand identity, advertising, digital marketing trends, social media strategy and best practices.

Passionate about the customer experience, live music and theatrical productions and San Antonio.

Basic knowledge of SEM and SEO, Google Analytics, and Meta Business Suite.        

Graphic design experience a plus.  


Ability to establish and maintain the trust and confidence of the department and public, and possess a positive and collaborative spirit  

Excellent verbal, written and interpersonal skills required

Strong follow-up, organizational and time management skills are essential

Detail-oriented and able to manage numerous projects concurrently and effectively motivate team to meet deadlines.

Possess excellent interpersonal communication skills to effectively interact and foster relationships with the team, partners, industry professionals and vendors.

Ability to recognize and define problems, collect information, establish facts, and implement innovative solutions.

Creative energy and ability to generate ideas. 

Proven track record of meeting deadlines and deliverables.

Candidates must be proficient in all Microsoft applications.


401K eligible, competitive healthcare plan, flexible hours (as relates to performance schedule and responsibilities), paid vacation, downtown parking.

Expected offer made by: [10/30/23]



Nothing beats the energy and excitement of a great live performance. That’s why our mission is to bring the very best in music, theater, comedy, and more, to the largest possible number of people. Since 1992, we’ve grown to be a world leader in live entertainment. 10 million people a year attend live performances at one of our 50 iconic venues across North America, the United Kingdom and Germany. That number keeps growing. We partner with the world’s top creative talent and present critically acclaimed productions which have won more than 80 Tony and Olivier Awards over the years. We also operate some of the world’s most popular theatre ticketing sites, with 11 million and counting customers getting their tickets directly from us.

People are at the heart of our success. Our core values – Passionate, Smart, Collaborative and Ambitious – are about our people. Thousands of people work for ATG worldwide and it’s their passion and commitment that allows us to create great live entertainment experiences.

Learn more about ATG, visit



Our stages are a platform for compelling stories – stories that are for all, by all, and of all. We shine our spotlight on our differences and believe that understanding and celebrating these differences makes us better global citizens. We are passionate about the pursuit of true diversity and equality. We strive to make our venues beacons of these ideals in our communities.  Onstage and off, we hold ourselves accountable for nurturing an inclusive culture, one in which everyone can bring their authentic selves.  At ATG, we provide a stage for everyone.  

To apply for this job please visit