Sales & Marketing Administrator

Website City of San Antonio - Alamodome

$109,627.70 – $165,707.10 Annually

Job Summary

Under general direction, of the CSEF Assistant Director, over the Alamodome and the Alamodome General Manager, is responsible for the overall Sales and Bookings of the Alamodome.  Responsible for managing, booking, coordinating, and communicating the master calendar of the Alamodome. Create and maintain ongoing sales campaigns, calls, efforts, and alliances to consistently keep the Alamodome visible in the event marketplace in attracting quality booking opportunities that generate favorable revenue returns.  Work constantly with promoters, agents, Venue Coalition, VSA, VAB, UTSA, UFL, SA Sports, and other viable resources in attracting, creating, and maximizing on our quality booking opportunities. Create and implement new Sales and Marketing programs to attract major events and bring more attendees and visitors to San Antonio locally, regionally, nationally, and internationally. Continue to increase public awareness of Alamodome events and coordinate with staff to highlight and promote accomplishments of the Alamodome. Assist in the accurate creation of event agreements, insurance documents, deposits, Alamodome Team introductions and the hand off of the promoter to the Team for the successful creation and execution of the event.  Responsible for staying in regular communications with the promoter to ensure the successful execution of the event, settlement, and delivery of Alamodome services. Help create and manage a new marketing and sponsorship program to increase partners sales and capitalize on assets and opportunities within the Alamodome.  Working conditions are primarily in an office environment. Exercises direct supervision over assigned staff.

Job Functions

  • Manages and Coordinates sales initiatives to attract sporting, concert, family, and consumer events.
  • Seeks out potential promoters and/or agents that are routing major concert tours and try to book at the Alamodome.  This also includes sporting events, family shows, etc.
  • Initiates sales calls to potential promoters to seek new business and touring concert business via email, calls and visits.
  • Searches for new event opportunities. 
  • Directs Marketing strategy and is responsible for successful implementation and tracking of traditional, digital, and social media.
  • Works closely with the Business Manager in the development of event deals and budgets.
  • Manages the Alamodome Master Calendar. 
  • Coordinates and supervises any public relations needs. 
  • Coordinates with show Promoters and Staff any event announcements and public relations needs.
  • Represents the organizations best interest in all industry related social and business functions as needed, including events and hosting clients in suites for events.
  • Works with the Marketing Team in the preparation of all event sales proposals, presentations, and marketing plans.
  • Prepares necessary reports of division activities, to include monthly dashboard reporting of sales, marketing, sponsorships, website activity and social and digital media generated results.
  • Functions as part of the rotating Manager on Duty schedule for events.
  • Performs related duties and fulfills responsibilities as required.

Job Requirements 

Bachelor’s Degree from an accredited college or university.
Six (6) years of experience in the areas of Marketing/ Advertising and Communications applied to destination promotions.

Preferred Qualifications
Six (6) years of management experience in the areas of sales (booking), marketing, advertising and sponsorship of a major stadium or arena. 
Five (5) years of increasingly responsible experience working in a stadium and/or arena or similar facility overseeing sales strategies to generate new business. 
Five (5) years experience performing advanced managerial reporting and market trend analysis. 
Five (5) years experience performing advanced statistical analysis and utilizing Microsoft programs. 
Experience developing and managing marketing and branding/advertising programs, working closely with clients, and negotiating contracts. 
Knowledge or stadium/arena industry sales, booking and marketing practices.
Knowledge of sponsorship development, management, and promotions. 
Knowledge of principles and practices of advertising and promotion with emphasis on the stadium and arena industry. 
Knowledge of local venues, visitor attractions and meeting facilities. 

Knowledge, Skills, and Abilities

Knowledge of destination brand development, brand management and coop promotions.
Knowledge of hospitality industry sales and marketing practices.
Knowledge of traditional, digital and social media strategic direction and media negotiation and management.
Knowledge of principles and practices of advertising and promotion with emphasis on the convention and visitor industry.
Knowledge of local visitor attractions and meeting facilities.
Knowledge of the needs of the local hotels and attractions.
Knowledge of trends regarding traditional, digital, social media and research methods and technology.
Knowledge of advertising terminology, procedures, practices and methods.
Knowledge of principles and practices of supervision, training, and personnel management.
Knowledge of principles and practices of budget preparation and administration.
Ability to use a computer keyboard and other office equipment.
Skill in utilizing a personal computer and associated software programs and Internet application to the hospitality industry and database management
Ability to formulate new techniques and strategies for more efficient operation.
Ability to communicate clearly and effectively.
Ability to establish and maintain effective working relationships with City staff and the general public.
Ability to perform all the physical requirements of the position, with or without accommodations.

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